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Shopify Website

Charcoal Menswear

Founded in 2008, Charcoal Menswear has evolved into one of Pakistan's leading retailers of men's apparel and accessories. From casual to formal wear, Charcoal is a fast-growing company engaged in manufacturing, import, and the sale of clothing, with all products and services protected by the trademark "Charcoal."


Our goal was to create a highly functional and visually striking online store with cutting-edge technology, showcasing the brand's identity, ensuring uniqueness in the online market, and optimizing for a seamless user experience.

Landing Page

Custom Full-Page JavaScript:

Incorporated next-gen full-page JavaScript for a stunning fullscreen scrolling section on the landing page, showcasing new campaigns and collections through engaging pictures and videos.

Mobile and Tablet Focus:

Designed with mobile and tablet users in mind, the landing page is fully responsive, featuring a custom menu and footer distinct from other pages. Speed and loading time were optimized to maintain performance with high-quality images and videos.

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Collection Page

Optimized and Interactive:

Every collection page is optimized and includes related collection upselling features, real live videos, and images. The pages are fully responsive, optimized for various devices, and are also speed-optimized. Has an announcement header on top to keeps customers informed about ongoing sales or announcements.

Advanced Product Cards:

Product cards feature a next-picture view on hover, quick add functionality, and product upselling options in the cart section. Every collection page has sorting functionality as well and you can sort the products depending upon featured, best selling, alphabetic order, pricing and date. furthermore, there is also filter option where you can filter them depending upon their stock availability, price range and even combine your filters with the sorting feature. Sorting and filtering options provide a customized shopping experience, allowing customers to sort and filter products based on their desired criteria.

SEO-Optimized:

Each collection page concludes with an SEO-optimized description section, providing valuable information to customers.

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Product Page

Optimized Buying Experience:

The product page design follows a full-funnel approach, ensuring a hierarchy and an optimized buying experience. Unique product pages are created for specific products to fully showcase them, we are also displaying product data dynamically with metafields.

Detailed Product Information:

Product pages are optimized to display high-quality images without compromising loading speed. Detailed product descriptions, variant information, size guides, and estimated delivery information are presented prominently. Additional sections cover personalized product notes, shipping charges, payment information, and return and shipping policies to facilitate a smooth checkout process.

Upselling Opportunities:

Strategic upselling opportunities are integrated, including a gift and special products section and related product upselling at the end of each page. Customers can also view next and previous products for a comprehensive shopping experience. -

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