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Shopify Website

Hoops & Studz

Founded in 2019, Hoops & Studz is a Lahore-based fusion lifestyle jewelry kiosk delivering unique, carefully curated, and handmade jewelry pieces. The brand aims to achieve a harmonious blend of modern and eclectic design elements, reflecting the fusion lifestyle theme.


Our goal for Hoops & Studz was to create an online platform that perfectly captures the essence of their unique jewelry pieces. We focused on modern and eclectic design, incorporating engaging visuals, and ensuring an intuitive, easy-to-navigate layout. The website is optimized for mobile devices to cater to users browsing from smartphones or tablets.

Landing Page

Multi-Functional Menu:

Started with a main announcement header and a multi-functional menu featuring mega menus, dropdowns, and a multi-step parent-child list for intuitive navigation.

Visually Striking & Interactive Elements:

Incorporated a visually striking image slider showcasing key jewelry pieces that embody the fusion lifestyle, accompanied by a clear and compelling headline. Highlighted curated collections with visually appealing images and concise descriptions to entice visitors to explore further. Incorporated animated announcement banners, hover effects, and a distinctive color palette to captivate and engage visitors through brand announcements and offers.

Real Life Lookbook & Newsletter Signup :

Introduced a dedicated "Real Life Lookbook" section featuring lifestyle images illustrating how the jewelry seamlessly fits into various aspects of daily life. Included a prominent newsletter signup section with incentives to encourage visitors to subscribe for updates, promotions, or exclusive offers.

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Collection Page

Visual Appeal with Grid Layout:

The collection page begins with a refined header, setting the tone for each curated collection. Presented jewelry collections in a visually pleasing grid layout, offering an enticing overview. A convenient quick view option allows users to preview product details without leaving the collection page. A "Quick Add to Cart" button streamlines the path to purchase.

Intuitive Filtering Options:

To enhance user experience, we've integrated intuitive filtering options, allowing users to refine their search based on attributes such as price range, stock quantity, and desired sorting.

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Product Page

Luxurious Product Pages:

Showcased each product with high-resolution images from multiple angles, capturing the details and craftsmanship. Added lifestyle images to provide context for how the jewelry can be worn, creating a more immersive shopping experience. Provided comprehensive product descriptions highlighting materials, dimensions, and the cultural inspirations behind each piece. Added size guides and fit information to help customers make informed decisions when purchasing jewelry.

Customer Reviews and Testimonials:

Featured customer reviews and testimonials to build trust and credibility, encouraging customers to share their experiences with the fusion lifestyle jewelry.

Upselling Opportunities:

Included clear and strategically placed call-to-action buttons, guiding users to add the item to their cart or explore related products. At the end of the product section, upselling opportunities include related products, "Customers Also Purchased," and "Recently Viewed Products." The option to view the next and previous product is also available on the product page.

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