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Shopify Website

Dani By DK

Founded by third-generation jeweler Daniel Koren, Dani by DK is a New York-born brand with a rich four-decade history. Recognized by the jewelry industry with numerous design awards, Dani by DK stands out globally for combining simulated diamonds and gemstones with traditional fine jewelry techniques.


Our objective for Dani by DK was to create a website that resonates with the brand's identity, exuding luxury through a clean, elegant, and sophisticated design. Prioritizing user experience, we aimed to ensure easy navigation, responsiveness across devices, and consistent branding elements.

Landing Page

Luxurious Introduction:

The landing page opens with a concise announcement area, introducing new campaigns or offers. The hero section features a visually striking image showcasing Dani by DK's flagship diamond jewelry piece.

Key Collections Showcase:

Below, key collections are showcased, offering a glimpse into various jewelry styles. Right after that, we had close-ups of real-life models wearing the jewelry highlighting the pieces in a natural setting. Best-selling items are also displayed with visually appealing images, capturing attention and inviting exploration. For those seeking an immersive shopping experience, we present unique and personalized shopping experiences, providing a real-life feel within the shop. The landing page concludes with a "Shop the Look" section, featuring real-life model images highlighting the exact jewelry they wear.

Brand Journey Highlight:

The final section takes visitors through Dani by DK's journey, from stone details to craftsmanship to the design process.

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Collection Page

Visual Appeal with Grid Layout:

The collection page begins with a refined header, setting the tone for each curated collection. The grid layout showcases each diamond jewelry piece with high-quality images, emphasizing intricate details. Hover effects provide an interactive experience, allowing users to explore additional images or details effortlessly. A convenient quick view option allows users to preview product details without leaving the collection page. A "Quick Add to Cart" button streamlines the path to purchase.

Intuitive Filtering Options:

To enhance user experience, we've integrated intuitive filtering options, allowing users to refine their search based on attributes such as price range, stock quantity, and desired sorting.

User-Friendly and Engaging:

The collection page design is visually captivating and functional, providing a comprehensive and enjoyable shopping experience for customers.

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Product Page

Luxurious Product Pages:

Product pages follow a full-funnel design with a focus on hierarchy and an optimized buying experience. Product pages are meticulously crafted to showcase each jewelry piece. Engaging product descriptions provide an in-depth understanding of the craftsmanship, while lifestyle images and videos immerse visitors in real-life scenarios, enhancing the overall brand appeal. We have also added a detailed specification section which showcased all the major specifications of the product highlighting the stone details along with metal, cuts, sizes & designing details. The quality, warranty & care guide sections of each product is also clearly showcased on the product page.

Image Editing for Symmetry:

All images are expertly edited to highlight symmetry, emphasizing the precision and beauty of each jewelry piece. This attention to detail contributes to a cohesive and visually appealing brand image.

Upselling Opportunities:

At the end of the product section, upselling opportunities include related products, "Customers Also Purchased," and "Recently Viewed Products." The option to view the next and previous product is also available on the product page.

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