Shoe Square: iSmartSync POS & Shopify Case Study

Client: Shoe Square
Industry: Ladies' footwear and bags
Market: 4 branches in 3 cities, and online
Services: POS · Website UI · SEO · Meta ads · Product photography · Support
Working together: Since 2024, ongoing

The challenge

One shoe, five places to sell it.

A pair of heels can sell online or at any of four counters in three cities. Without one system, a branch sells the last size 38 while the website is still taking orders for it.

One stock countEvery counter and the website sell from the same live stock, size by size.
A store that convertsA clean, fast, mobile-first design built for how shoppers actually buy.
Ranking beyond the brand namePage 1 for "court shoes", "bridal heels" and "wedding flats", not only for Shoe Square.
Ads tied to ordersMeta campaigns that acquire new shoppers and retarget the ones who browsed.

Our POS

Sell a pair anywhere. Every counter knows.

All four branches run on our POS, synced with the Shopify store. Select a size and make a sale at any counter, or online, and watch stock update everywhere.

iSmartSync POS →

Live stock · one product across every locationIllustration · example counts

Pointed Toe Metallic Court ShoesCH222 · Gold · Rs 9,500

1 · Pick a size

2 · Make a sale

Waiting for the first sale…

Online

Follow one pair through everything else we run.

From our studio to the product page, Google, Instagram and the daily operations behind it. Select a step.

Red bow-front kitten heels, a pair on a white sweep

Real photos · ladies' footwear from our studio

Product photography

Shot in our studio, ready for every screen.

Clean, colour-accurate shots on a white sweep: single pairs, side angles, details and colour sets, cropped for the store and Instagram.

Photography & video →

Shoe Square mobile product page for the gold metallic court shoe: photos, price Rs 9,500, sizes, add to cart

Real page · scroll inside the phone

Website UI

Designed mobile-first.

Clear product pages, sizes up front and a streamlined checkout, designed for the phones most shoppers buy on.

+27%more orders in 2025 than 2024

UI/UX design →

Average position 1.6 · last 12 monthsIllustration · the real search and position

SEO

Ranking for heels, not just the brand name.

Collection pages, product titles and structured data optimised for the keywords women actually use: court shoes, bridal heels, wedding flats.

73.6Korganic clicks in 16 months

38keywords at position 1

SEO →

Sshoesquare.pkSponsored

Shop now›

shoesquare.pk Gold metallic court shoes, sizes 36 to 41. Cash on delivery across Pakistan.

Illustration of a campaign ad

Meta performance marketing

Campaigns that return their spend many times over.

Sales campaigns on Instagram and Facebook, from prospecting to retargeting product viewers, measured against real orders.

692Kad clicks to the store

Social media & ads →

This week on shoesquare.pk

New arrivals uploaded, sizes 36 to 41✓

Sale banner and prices live✓

Size guide updated✓

Checkout tested on phones✓

Illustration · the kind of work we do every week

Website support

Kept current, every week.

New arrivals, promotions, fixes and QA go live without the checkout ever stopping, so the team can focus on selling.

268products kept live and up to date

Shopify support →

Results

Our first full year, its best year yet.

Real numbers from Shopify and Meta, as of 9 October 2026.

Order growth · all channelsShopify

2024Baseline

2025+27%

We took over in October 2024, so 2025 is our first full year.

Meta ROAS on sales campaignsMeta

Oct to Dec 202411.4×

202512.3×

ROAS: purchase value attributed to the ads, divided by ad spend.

Non-brand keywords

On page 1 for heels, bridal and more.

Court shoes, heels, bridal shoes, sandals, flats and bags all rank on Google's first page for keywords that never mention Shoe Square. Select a department.

608non-brand keywords on page 1

269non-brand keywords in the top 5

114non-brand keywords in the top 3

Try any of these on Google in Pakistan. Positions are averages and vary a little by phone, city and day. Page-1 counts: top 1,000 keywords, June 2025 to October 2026.

Timeline

Two years, one team behind every channel.

October 2024
We take over
Meta ads, SEO and website support move to our team, with tracking tied to orders from day one.
2025
Best year yet
Orders, ROAS and Google rankings all at their highest.
Today
Four branches, one system
Every counter on our POS, synced with the website, run by the same team.

Next projectA skincare brand · creative case study: art direction, shoots and store design →

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