Art direction
One set design for every product.
The same wall, white ledge and hard light for all seventeen products. Only the colour changes. Select a product.
Tea tree face wash
Backdrop
- Where it went
- A wall in the pack's colourBacklit to a soft glow, so the product stands out against its own colour.
- The same white ledgeEvery product stands on one white step, so the range reads as a family.
- One hard lightFrom the left, with a long shadow to the right, on every product.
- Same height, same angleSo tiles and banners sit side by side with perfect consistency.
